PepsiCo's Lunar New Year Tribute: The Year of the Pig Ltd Ed

Award-Winning Beverage Packaging Celebrating Chinese Tradition

The Lunar New Year, the most important festival for the Chinese, is a time when the usual rhythms of daily life pause and families gather to celebrate. Many brands, including PepsiCo, embrace this tradition by creating tailor-made solutions that resonate with consumers and generate desirability. For the past three years, PepsiCo's design team has crafted limited edition can collections to commemorate this holiday.

The 2019 Lunar New Year limited edition can collection, named "Pepsi Year of the Pig Ltd Ed," stands out with its emotional resonance. The hand-crafted illustrations on the cans communicate the energy and enthusiasm of the holiday. The pig, the 2019 zodiac sign symbolizing wealth and good fortune, is featured alongside dynamic elements of the Chinese New Year.

Each illustration is framed by a vibrant heart shape, expressing the idea of "for the love of giving" during this festival. This unique and limited edition series is available for purchase on e-commerce platforms and as premiums in Below The Line (BTL) sales in China.

The "Pepsi Year of the Pig Ltd Ed" collection has been recognized for its creativity and professional excellence. It was awarded Silver in the A' Packaging Design Award in 2019, a prestigious accolade given to designs that demonstrate outstanding expertise and innovation. The award celebrates designs that showcase a remarkable level of excellence and introduce positive feelings, amazement, and wonder.

In conclusion, PepsiCo's "Year of the Pig Ltd Ed" is more than just a beverage packaging; it's a celebration of tradition, a work of art, and a symbol of the love and togetherness that define the Lunar New Year. It is a testament to the power of design in bridging cultures and creating emotional connections with consumers.